Social templates, the team posts without a designer in the loop, the brand stays consistent anyway.
Marketing posts on social platforms 3-5 times a week. Designing each post one-off doesn't scale; templates that go off-brand the moment a non-designer edits them don't either. We build templated systems with locked brand tokens, editable copy slots, and per-platform sizes so the team posts at speed without breaking the brand.
What we build
Per-platform sizes from one source
Same post designed once, exported at LinkedIn, Twitter/X, Instagram, and Threads aspect ratios. Figma variant per platform with the layout adapted, not just cropped. The team picks the platform; the template ships the right format.
Locked brand tokens, editable copy
Color, type, logo placement, and spacing locked at the design-system level. Copy fields editable by the marketing team. A non-designer can ship a post; they can't accidentally pick a brand colour outside the palette.
Template families per post intent
Announcement, quote, stat, carousel, event-promo, founder-update, customer-story, behind-the-scenes. Each family with 2-3 variants. The marketer picks the intent; the template provides the structure.
Carousel templates with logic
Multi-slide carousels with title, body slides, and a call-to-action slide. Numbered progress, consistent layout, slide-count flexible. Carousels stop being a per-post design project.
Photography + illustration slots
Templates that handle real photography (founder headshots, product screenshots, event photos) and brand illustration. Image masking and color treatment apply automatically; awkward photos get cropped to fit the system.
Export pipeline for the marketing team
Templates exported as Figma files with Figma's variants/components, plus a quick-export Figma plugin set up so the team can produce final assets in 30 seconds, not 30 minutes.
Where this fits
Your marketing team posts daily and every post is being designed from scratch.
Your social feed has visual drift because each post was made by someone interpreting the brand differently.
You're scaling content output and the design team can't keep up with the volume.
Tech stack
- Figma
- Templated Layouts
- Per-Platform Sizes
Want this for your team?
30 minutes with a founder or senior engineer. We'll scope what you need and tell you straight whether Stacklane fits.
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