Landing pages, the message picked before the layout, the metrics wired before launch.
Most landing pages start from a Figma file and end at a Webflow drop. We start from the message, who's reading, what they need to believe, what evidence makes them believe it, then design the page around that argument, build it in Next.js, and ship it with the analytics events that prove whether it works.
What we build
Message-first, layout-second
Before the wireframe: one sentence on who the page is for and what they need to take away. Every section earns its place against that sentence. If a section can't, it gets cut, not 'iterated'.
Typography-led design, not template-led
Stacklane's display type voice (Manrope 500/700, tight tracking, generous line height on body) carries the visual identity. Components serve the typography, not the other way around. No card-grid template fallback.
Next.js + Motion, not Webflow
The landing pages live in the same codebase as the product. Shared components, shared tokens, no platform handoff when a feature update changes the marketing claim. Motion (motion/react) for the choreography that matters.
Performance budget the page meets
LCP under 1.5s on 4G, INP under 200ms, CLS under 0.1. Lighthouse SEO ≥95. We measure these before launch and again every Friday, regressions don't sit for a week.
PostHog event taxonomy wired before launch
Every CTA fires a typed event with the calling section as a property. Funnels are queryable from day one; we don't ship a page and then bolt on tracking when the team wants to optimise it.
Internationalisation as a first-class shape
Pages ship in EN + the team's secondary locale (NL for us) by default. The translator overlay works on the same Next.js source; no separate marketing site per locale.
Where this fits
Your homepage was built in Webflow in 2022 and the product has moved on so much that the messaging doesn't match anymore.
You need a launch-week landing page that loads fast, ships with proper tracking, and doesn't require a Webflow specialist to maintain.
Your team is shipping campaign-led landing pages on a regular cadence and the current platform is bottlenecking iteration speed.
Tech stack
- Figma
- Next.js
- Tailwind
- Motion
- PostHog
Want this for your team?
30 minutes with a founder or senior engineer. We'll scope what you need and tell you straight whether Stacklane fits.
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