Tutorial videos, screen capture with the rough edges sanded, captions burned in, length earned.
Tutorial videos earn their place in the help center when they show what text can't: the cursor movement, the keyboard shortcut, the timing of the response. We make them clean (designed cursor, real data, annotated callouts), keep them short (90 seconds is a lot), and ship them with captions because most viewers watch muted.
What we build
Designed cursor + interaction visualisation
System cursor replaced with a designed pointer. Clicks visualised. Keyboard shortcuts shown as on-screen key chords. The viewer sees what the presenter is doing, not just the result of doing it.
Realistic data, not lorem ipsum
The tutorial uses data that looks like data, with names and amounts that read as real. Lorem-ipsum screens train the viewer that the product is fake; we don't.
Annotated callouts at the right moments
Arrows, highlights, and labels appear at the moment of the explanation, fade out after. The screen doesn't accumulate annotations; each one earns its appearance and disappears when it's done.
Captions burned in by default
Tutorials autoplay muted in help center embeds. Captions in the brand's typography appear at the bottom, timed to the narration. Watching with sound is the upgrade, not the requirement.
Length earned, not assumed
Each tutorial is as long as it needs to be and not a second longer. A 30-second tutorial is fine; a 5-minute one needs to justify itself. We cut the parts that aren't carrying their weight.
Template + update pipeline
Tutorial templates with editable callout components, brand-locked title cards, and consistent pacing. New tutorials produced through the template; product changes get re-rendered without re-shooting.
Where this fits
Your help center has written articles and your support team links to them anyway because they explain things better than the docs.
Your onboarding emails could include 30-second videos that show the next step, instead of a paragraph of text.
Your product changed enough that the existing tutorial videos are misleading and need a refresh.
Tech stack
- After Effects
- Premiere
- Screen Capture
- Loom
Want this for your team?
30 minutes with a founder or senior engineer. We'll scope what you need and tell you straight whether Stacklane fits.
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