Logo animations, the moment the brand introduces itself, done once, used everywhere.
Logo animation is the one piece of motion the brand uses the most: app launches, video idents, hero scrolls, conference stings, podcast intros. Done right once, it covers everything. Done badly, it gets replaced six months in.
What we build
Wordmark + monogram in one motion system
The wordmark and monogram animate from the same kinetic logic. Variants are timing changes, not redrawn animations. The brand reads as one identity across all surfaces.
Multiple durations from one source
Master at full duration (3-4 seconds), short cut for video pre-roll (1-1.5 seconds), micro for app splash (under 800ms). Each timing variant is exported from the same AE source.
Easing aligned with the brand's motion tokens
Same easing curves the product UI uses, scaled appropriately. The logo animation feels like it belongs to the product motion, not a separate ad-agency project.
Lottie + Apple Motion exports
Lottie for web + mobile app surfaces, Apple Motion for the Mac app icon animation, optimised MP4 + WebM for video. One animation, every shipping surface.
Sound design when the surface uses it
Logo sting designed alongside the visual: short, memorable, mixed to land at sensible loudness. Muted-by-default versions still carry the brand on visual alone.
Update-friendly source files
When the brand refreshes the logo, the animation refresh isn't a re-shoot. Source files structured so a wordmark replacement re-renders cleanly without re-keyframing.
Where this fits
Your brand has a strong static identity and you need a logo animation for app launch, video, and conference use.
Your existing logo animation is a fade-in or a bounce that doesn't match the brand's actual motion vocabulary.
You're launching a major product update and want the brand intro to land as deliberately as the rest of the launch.
Tech stack
- After Effects
- Cinema 4D
- Lottie
- Easing Tokens
Want this for your team?
30 minutes with a founder or senior engineer. We'll scope what you need and tell you straight whether Stacklane fits.
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